Traditional lead generation involves all of the offline techniques businesses have used for decennium, including cold calling, networking, direct mail, and target competitors’ referral networks. Modern lead generation tools however are far less manual, allowing you to target account-centric processes at the same time. It differs in that Lead generation programs are mostly reactive […]
Tag Archives: Integrated Marketing
Integrated marketing is the complete evaluation of the marketing strategy of a firm or company as per customers’ needs. If you are successful in reaching your customers need then only you could get the sales result. Today it is being more difficult to keep the customer loyal and intrigue more customers to join your firm. […]