Content Syndication Fundamental: Who, What, Where, When, Why & How Content syndication is a marketing tool & technique that distributes the same content on different channels. Its purpose is to make a message more accessible to key audiences/customers, which can encourage them to engage with the content and the brand that published it. Content syndication […]
Traditional lead generation involves all of the offline techniques businesses have used for decennium, including cold calling, networking, direct mail, and target competitors’ referral networks. Modern lead generation tools however are far less manual, allowing you to target account-centric processes at the same time. It differs in that Lead generation programs are mostly reactive […]
Email marketing platforms to work To develop relationships between potential customers general marketing strategy used is email marketing. As email marketing has become the most popular form of digital marketing or Internet marketing. Email marketing is targeting customers by using email as a marketing scope for social media and product or service promotions. You […]
Welcome to the global of B2B email marketing strategy. What is email marketing? The use of email to promote business products and/or services. It is used to a quality relationship with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage buyer loyalty, and more! Email marketing is one segment […]
Integrated Marketing is an approach to creating a unified and seamless experience for consumers or customers interact with the brand/enterprise; it attempts to join all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of marketing tactics. Many effective channels comprise your strategy and generate leads for […]