Content Syndication Fundamental: Who, What, Where, When, Why & How
Content syndication is a marketing tool & technique that distributes the same content on different channels. Its purpose is to make a message more accessible to key audiences/customers, which can encourage them to engage with the content and the brand that published it.
Content syndication is a central element of modern growth marketing. It always has been. But the nature of content syndication has changed over the years. Content syndication has evolved along with the content formats that fuel it. It’s a common misconception that blogs and articles, Ebook, and whitepapers are the only content types that are appropriate for syndication.
The scope and quality of content are skyrocketing. There has never been a more exciting time to begin your journey in content syndication. Here, we will discuss how you can use account-based marketing, intent-driven marketing, and other lead-generation techniques as parts of your overall content syndication strategy.
1. What Is Content Syndication?
Content syndication is the process of publishing your proprietary online content on a third-party platform with the aim of reaching a larger audience. Content syndication is a growth marketing strategy that can be used to achieve many goals. Fundamentally, you can enhance reach, but the key to effective content syndication is choosing platforms that can connect you with an audience that is ready to make a purchasing decision.
2. Who Can Benefit from Content Syndication?
Almost any business can benefit from content syndication if the right syndicate and audience are available. However, businesses that are already creating substantive and creative thought leadership content are best positioned to see an immediate benefit. B2B technology brands are frequently in the position of having excellent content but no established audience to read it.
3. Why Use Content Syndication?
If you have great content but are not reaching a targeted large audience, you need to focus your efforts on improving reach. Content Syndication without an audience is a waste of resources. Syndicating to a third party can allow you to get more use of your content by placing it in front of the types of people you want to attract as customers & large audiences. There are also content syndication platforms that can help businesses build awareness among a core audience to a large audience, but also establish themselves as thought leaders.
The best strategies will consequently generate leads and grow their bottom line by applying intent and account-based marketing (ABM) approaches. Content syndication is just the first step in connecting with potential buyers.
4. When Should You Republish Your Content?
Content syndication should be an “always-on” part of your growth strategy. Businesses should always be looking for the opportunity to drive high-quality traffic to good content and generate more leads.
“Timing is about being in the right place at the right time”
If the content is originally posted on a platform that you own, you’ll want to wait to syndicate until after the original version is indexed by search engines. Depending on the authority of your site, you may even want to wait for the content to rank high before choosing to syndicate. This is because your syndicated version can easily outrank the original if you syndicate to websites with much higher authority. For example, if you are writing about social media tools, with so many changes happening in that space you’ll want to make sure your content is regularly updated. As any brand marketer knows, preserving and enhancing your brand authority is paramount.
5. Why is content syndication important?
Content syndication lets you get more out of your content. By sharing your content with other sites, you reach targeted larger audiences, increase brand visibility, and build backlinks. Content syndication also lets you get additional content to serve your own audience on your site.
At SPGENIX, we collect sales cleverness that uncovers hidden stories & information. With account profiling, you can get to know a whole crowd of information about your target accounts. We provide information such as technologies used; install base, budgets, and many other hard-to-find details. We make sure you’ll always be fully carrying weapons.
If you’re looking to implement a Content Syndication for your business, we can assist you in deploying your content to the right target audience and generating leads for your business in a very cost-effective manner.
Feel free to reach us with your questions at info@spgenix.com or visit us at www.spgenix.com.
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