Integrated marketing is the complete evaluation of the marketing strategy of a firm or company as per customers’ needs. If you are successful in reaching your customers need then only you could get the sales result.
Today it is being more difficult to keep the customer loyal and intrigue more customers to join your firm. As every person in any part needs change frequently. They get bored with similar things. Thus marketing strategy is to be upgraded; you need to work on your techniques and time bars of your product or services you provide to your customer. Even though you are walking on the cake and leading at your terms you need to keep the momentum.
“Don’t push people to where you want to be, meet them where they are.”
Yes, you need to reach to the people and their need; and here SpGenix helps you in the same way. We want to ask you a question: how many of us really read advertising mails in your inbox. 90% of the crowd either ignore or block the advertise. We need to get over the situation. The young and experienced crowd of SpGenix always give their innovative ideas to develop the marketing conditions of your firm.
Whichever path you choose or how much advance it maybe there are certain barriers you need to face results.
Following are the barriers which you will be facing:
• Lack of Resources
• Upper Management Support
• Different Corporate Cultures
• Restricts Creativity
• Time Scale Conflicts and a lack of management know-how.
Lack of resources:
As per research is done there are 61% of marketers having comp lai about lack of resources. The major resources we talking about are manpower, improper training, lack of strategic planning, financial support. The above all are interrelated to each other and are responsible for making any marketing campaign a successful one.
Upper management support:
Upper management should ensure that the people are getting all resources properly. They should ensure that including a timely budget the information or data should also be shared properly.
Different corporate culture:
This problem usually arrives when more than one company is working on the same campaign. As the working culture is different from each other.
Restrict creativity:
In some organization due to lack of strategic planning and budget planning creativity is of no use. Thus it restricts some amount of creativity.
Time Scale Conflicts and a lack of Management know-how:
Time scheduling is an important factor in any campaign. One should give proper time in understanding the process. And keep in mind the time limit of the completion of work.
Scope and Limitations this thesis will not go through the basic definitions of marketing but concentrate on searching the proper ways to implement it in the vigorously changing marketing and purchasing environment. Neither will it research many company blogs, but concentrate on three real-world examples (Peikko Group, Ferro plan, and Finn air) to give an understanding of the possibilities that blogs can have in marketing and to show how real companies have implemented it and included it in their own marketing communications strategy.
One of the limitations of the thesis lies in the fact that as qualitative research, the opinions and the facts of the questionnaire lie on the answers of solely three companies. Had more companies been interviewed, the thesis would have a broader understanding of how companies feel about having blogs as a part of their marketing.
SpGenix says marketing today should be in the form of an integrated marketing communications strategy; a continuous self-evaluation process is required between all the means of marketing that the company is using. Blogs are used for content marketing telling stories, sharing experiences thoughts, and opinions that are company-related. They are also used for informing about the company’s products and describing their working metals.
For more information please contact SpGenix on its official site www.spgenix.com.
