Traditional lead generation involves all of the offline techniques businesses have used for decennium, including cold calling, networking, direct mail, and target competitors’ referral networks. Modern lead generation tools however are far less manual, allowing you to target account-centric processes at the same time. It differs in that Lead generation programs are mostly reactive […]
Tag Archives: Contact Database
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Dec
What Is Data Cleansing Here’s a fact you might not know – about 42% of your database goes bad each year like Garbage in and garbage out. Even worse, 17%-32% of databases have errors that prevent you from doing your situation effectively. There’s an old saying about data and data quality: This is a big problem […]